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South Dakota retailers adapt to online shopping trend by improving in-person experience

Erica Berghammer and her daughter, Elizabeth Kvanvig, appreciate the convenience and value of online shopping but also enjoy the togetherness of in-person shopping, including at Uptown Rapid in Rapid City. (Photo: Bart Pfankuch, South Dakota News Watch)

South Dakota retailers hope to take advantage of a national trend toward increasing in-store shopping this holiday season by enhancing customer experience and blending online offerings into their busi…